The real value of Uganda Tourism Board’s partnership with CAF goes far beyond having the country’s name and attractions appear during AFCON 2027
It is a strategic investment in destination marketing, international visibility and long-term economic growth. By tapping into CAF’s global broadcasting, digital and stadium platforms, Uganda has an opportunity to turn millions of football viewers into future tourists, investors and repeat visitors. But the bigger opportunity lies in what happens beyond the tournament: translating global exposure into bookings, jobs, business for hotels, tour operators, transport providers, restaurants and local communities.
The real value of Uganda Tourism Board’s partnership with CAF goes far beyond having the country’s name and attractions appear during AFCON 2027.
